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    What happens when CEOs return? History has some lessons for Bob Iger and Disney

    There's something to be said about a known quantity, particularly when it comes to chief executives. It worked for Apple, when the then-floundering computer company turned to its ousted co-founder Steve Jobs. Jobs reshaped the company and built it into a tech titan. It worked for Starbucks, when the coffee chain brought back Howard Schultz and sales increased. But will the strategy of a ...
    by Samantha Masunaga, Los Angeles Times Nov 21, 2022 2 minutes

    There's something to be said about a known quantity, particularly when it comes to chief executives.

    It worked for Apple, when the then-floundering computer company turned to its ousted co-founder Steve Jobs. Jobs reshaped the company and built it into a tech titan.

    It worked for Starbucks, when the coffee chain brought back Howard

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