George Lois, an icon of ads and magazine covers, has died at 91
George Lois fashioned some of the most daring magazine images of the '60s and popularized such catchphrases and brand names as "I Want My MTV" and "Lean Cuisine."
NEW YORK — George Lois, the hard-selling, charismatic advertising man and designer who fashioned some of the most daring magazine images of the 1960s and popularized such catchphrases and brand names as "I Want My MTV" and "Lean Cuisine," has died. He was 91.
Lois' son, the photographer Luke Lois, said he died "peacefully" Friday at his home in Manhattan.
Nicknamed the "Golden Greek" and later (to his displeasure) an "Original Mad Man," George Lois was among a wave of advertisers who launched the "Creative Revolution" that jolted Madison Avenue and the world beyond
