Who’s That girl? You might have seen her: her hair is thick, shiny and bouncy; her athleisure is neutral, matching and VPL-free; she wears understated but expensive-looking gold jewellery and delicately selects bunches of celery and kale from supermarket shelves. Or, perhaps, you haven’t seen her. The thing about That Girl is that she is both immediately recognisable for those who inhabit certain algorithmically generated corners of the Internet and also entirely fictional. If you haven’t seen her in real life, perhaps you’ve seen her in your TikTok feed.
That Girl gets up early, journals, works out, taps at a Macbook for a few hours and prepares a green juice.