Your track is finished, the I’s have been dotted and the T’s have been crossed. The mastering engineer has done their thing, and you’ve even changed the track’s name from “Crazy Idea 8”. Your piece of sonic art is nearly ready to be flung out to an unsuspecting public, but hang on, is it really so simple?
Of course not. Here, another huge job is starting–and it’s not one about dynamic range compression, EQ or synth programming; it’s one about sample clearance, artist bios and press kits. Without the proper packaging and marketing groundwork, your unsuspecting public might be so unsuspecting that they miss you entirely. So what on earth should
