Shahna Smith was only 16 when she decided to register her business name and drop out of school to pursue a career in makeup and beauty. Amplified Beauty was named by her mother, who passed away shortly after, and since the loss Shahna has strived to see her brand become a national (and soon to be global) success.
The Adelaide-based entrepreneur officially launched the brand six months ago, alongside her first collection of luxurious, liquid-to-matte lipsticks which are kiss-proof, waterproof, Australianmade and cruelty free.
