Los Angeles Times

Editorial: Say what? Public health leaders must improve their messaging on the pandemic

Syringes of the Pfizer coronavirus vaccine are ready to immunize children at Hellen Keller Elementary School in Lynwood, California, on Wednesday, March 16, 2022.

Heading into the third winter since COVID-19 emerged in the U.S., public health leaders have an abundance of information about the deadly virus. How it spreads and how to stop it. What they haven’t yet figured out is how to communicate this information effectively.

For weeks, public health leaders have been encouraging people to get the latest booster shot.

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