BeanScene

The art of a brand

When DC Specialty Coffee Roasters’ General Manager Rob Stewart completed his fine arts degree in print making in 2002, the same year the Melbourne-based roaster was founded, he had no idea his creative passion would one day help transform the brand’s identity into one of the most recognisable on the market.

Back then, coffee to Rob was simply a “means to an end”, working as a barista at Coffea Coffee at Melbourne’s Queen Victoria market while he searched for his next career move.

“One day the boss said: ‘you need to learn how to roast because I’m taking a holiday,’ and that was that. I took a crash course in how to roast coffee and I ended up doing that for a couple of years,”

Rob recalls.

His foray into roasting led to an opportunity to co-found C4 roastery with former university friend Bruno

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