One of the questions Josh Passaro hears most often is ‘who is the Will in Will & Co?’ The head of the Bondi-based coffee roaster tells BeanScene the more important question is: ‘who is the Co?’
“For us, the ‘Co’ are all of our amazing partners that serve our coffee in their cafés. Our foundations are built on strong relationships with café and small business owners and it’s these partnerships that really define Will & Co,” Josh says.
“Many of these partners also become our close friends, and at the end of the day, you always want your friends to be doing well, which is another reason why we continually look for new ways
