Riyaaz Amlani
How easy or difficult was it to make a cult brand out of a café, in a diverse consumer landscape like in India?
“There was no Cafe Coffee Day or Barista when Mocha was about to launch, and I didn’t want to start yet another Italian-inspired American chain. In India, people don’t often need espresso shots or takeaway coffee. They are looking for a nice space, where they can park themselves for the price of a cup
