Selecting the right blend is no easy task. It must be bold enough to hold a point of difference and cater to the majority of customer’s taste preferences. But most importantly, it needs to connect with the café’s ethos and beliefs.
For the first time in 28 years, The Pantry in Melbourne’s affluent suburb of Brighton has changed its blend to Lavazza’s La Reserva de ¡Tierra! Colombia blend. Managing Director Guy Mainwaring says the process was a “monumental” task but one he was committed to.
“Our customers trust that when we do something new, we jump in with both feet,” he says. “In launching the La Reserva de ¡Tierra! Colombia, we wanted to really showcase the story of the blend, its Colombian origins, and how it celebrates our city. We love what Lavazza do and thought this was a good way to show that.”
Just as The Pantry is passionate about storytelling and creating unique moments for its guests, it
