Each year when StreetSmart CEO Geoff Hills wakes up on the morning of CafeSmart, he knows the next few hours will be a magical experience watching an influx of photos, hashtags, and yellow dress-ups uploaded to social media from participating businesses in the annual fundraising tradition.
“It’s a day of community participation, workplaces coming together, and seeing people support an initiative they believe in,” says Geoff. “We have such longstanding contributors who have supported the cause for so long, and it’s those roasters and café operators who are the real drivers of the event’s success.”
Each year, CafeSmart, under the umbrella of StreetSmart,
