For many roasters, 2020 was a year of challenges and display of resilience. For others, it was a year of reflection and learnings with the opportunity to refine their focus and strengthen their market position.
To better understand how businesses have evolved and where their focus now lies, espresso machine manufacturer and service partner La Marzocco Australia conducted its second annual coffee roaster survey in collaboration with strategic partner Trout Creative Thinking. The survey started as a means for La Marzocco to listen directly to the needs of roasters and has continued as a means to develop new products and services that can help the industry progress in the best way possible.
One of the most prominent discoveries from the report, completed at the end of 2020, was the collective rise of the home consumer. Of the more than 200 roasters surveyed, 58 per cent
