MG Enthusiast

Marketing MGs for post-war export markets

Last time we saw how sales brochures of the immediate post-war period constantly stressed that MG’s prowess in racing, rallying and hillclimbs fed into the ongoing development of the T-type, allowing purchasers to benefit from “the knowledge and experience gained from successful racing or road and track”.

Sporting achievements, in turn, contributed to MG’s second area ofperiod: record export sales. The British motor industry had to adapt to the ‘export or die’ policy of the Attlee government under which manufacturers only received allocations of raw materials if the bulk of their production was sent abroad in order to help the British economy which had been devastated by the cost of World War II. A vital contribution was made by Nuffield Exports with sales of Morris, Wolseley, Riley and MG cars, as well as Nuffield tractors and commercial vehicles.

You’re reading a preview, subscribe to read more.

More from MG Enthusiast

MG Enthusiast6 min read
Q&A MG TF CLUTCH JUDDER PROBLEM
Q We have a rare but intermittent, violent clutch judder on our MGF. The vehicle can be used for several days and clock up quite a lot of mileage without a fault, it runs exceptionally well and then, for no reason, when pulling away it has this judde
MG Enthusiast5 min read
Geoffrey Iley
We were sad to hear of the death of Geoffrey Iley, one of the last remaining MG and BMC management figures from the heydays of the fifties and sixties. Still going strong in his nineties, it was remarkable to appreciate that Geoffrey was born around
MG Enthusiast1 min read
Pre-order The Next Issue Today
SUBSCRIBE TODAY A subscription is the easiest way to guarantee your copy of MG Enthusiast every month, delivered straight to your door. For the latest subscritpion offers or to order individual copies of the magazine, go to shop.kelsey.co.uk/MGE MAY

Related