MG Enthusiast

Marketing MGs for post-war export markets

Last time we saw how sales brochures of the immediate post-war period constantly stressed that MG’s prowess in racing, rallying and hillclimbs fed into the ongoing development of the T-type, allowing purchasers to benefit from “the knowledge and experience gained from successful racing or road and track”.

Sporting achievements, in turn, contributed to MG’s second area ofperiod: record export sales. The British motor industry had to adapt to the ‘export or die’ policy of the Attlee government under which manufacturers only received allocations of raw materials if the bulk of their production was sent abroad in order to help the British economy which had been devastated by the cost of World War II. A vital contribution was made by Nuffield Exports with sales of Morris, Wolseley, Riley and MG cars, as well as Nuffield tractors and commercial vehicles.

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