Beautifully illustrated sales brochures have, for a long time, been a key marketing technique used by all car manufacturers. The idea is obviously to vaunt the merits of the car, not so much by appealing to the potential customer’s head with facts and figures but to his or her heart, via flattering artwork backed up with unquantifiable statements like: ‘The car you’ve always wanted
Marketing MGs for postwar export markets
Jul 15, 2022
2 minutes
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