The “Bradford by Jowett” (as they were badged) was launched in early 1946, although it was effectively a restyled version of the pre-war Jowett 8hp commercial from 1938. Bodies were supplied by Briggs Motor Bodies, initially in Dagenham, but soon from their new Doncaster factory, some 30 miles from Jowett’s factory in Idle.
Bradfords were simple and basic, but this actually increased their popularity with some small businesses and farmers as they were being cheap to buy and run and easy to work on. They were exported across the world to over 70 countries.
Initially only a 10cwt van version was available with a load capacity of 93cu.ft., but pick-up (or 10cwt lorry), 6-light van, 6-light utility (a six-seater estate) and 4-light utility versions followed. Larger windows were usually fitted to the rear doors of the utilities. The de-luxe versions of the utility and van had a chrome radiator and headlamps.