BIO: Iain Ayre’s automotive enthusiasms span everything from Minis to Bentleys. He has prototyped several car designs without commercial success, and has written 18 books on random motoring subjects. He continues to avoid getting a proper job.
echnical progress on cars goes sideways and backwards as often as it goes forwards, but the force driving companies to change for the sake of change is immense. Within car multinationals as well as others, marketing departments are very powerful, and they can make or break companies. Their mass-manipulation power is huge if they have enough budget and some smart minds at the top, and
