We’re blessed with a rather unique vantage point for viewing the photography industry on a photo magazine, and as such are often asked which genres we believe to be the most challenging. This is a highly subjective topic but the expected answers are likely wildlife photography, sports imaging or any assignment which requires us to shoot in challenging environments. It might come as a surprise therefore that we often cite professional product photography as somewhere near the top of the list.
The parameters for such an assessment are tricky to define, but for the variety of lighting styles required, exposure expertise and overall technical and practical challenges, product imaging at the high end is nothing short of art. It is for this reason that it is a perfect genre in which to sharpen your general photography skills. Problem solving, set design and software craft all come into play on a daily basis for a commercial product photographer, and these vital techniques can be applied in almost any area of a photo business.
For the purposes of this masterclass we have rounded up five of the most current styles seen in advertising and brand product imaging today. Importantly, most of these looks can be achieved using minimal equipment and without the use of a dedicated studio space.
After portraiture, product photography is one of the most accessible forms of paid work a new pro can undertake and it can develop into a lucrative commercial business. Happily, in many cases, it is also creatively satisfying and very fun!
Alternative look
SPLASH OF COLOUR
To break up the otherwise empty periphery, the petals add contrast while staying on-brand.
ALMOST SHADOWLESS
Window light from on the right and diffused flash from the left reduces most shadows to soft impressions.
SUBTLE HIGH-KEY
The airy look is achieved through bright negative space which contrasts with the dark box but is not entirely seamless.
Shoot high-key
Flood your shot with light for an airy, modern look
A professional commercial photographer, working on a large ad campaign, might find themselves shooting hundreds of individual items, each shot requiring specific lighting and styling demanded by the client. Time-saving therefore becomes of the utmost importance. Simplicity is often best.
One of the most
