WHAT’S IN A NAME? NIL refers to Name, Image, and Likeness, and is a way for student-athletes to receive compensation without violating NCAA rules.
The college sports industry generates more than $19 billion per year. Student-athletes have long received scholarships to defray tuition costs—the average price of a four-year degree from an in-state school is $102,000—but they weren’t able to profit from.
