AT FIRST GLANCE, the Hyundai N Vision 74 is pure motorshow whimsy; a design exercise that celebrates a Hyundai that was never built, the 1974 Hyundai Pony Coupe concept designed by the legendary Giorgetto Giugiaro.
But it’s much more than that. The drivable, fully functional N Vision 74 signposts the company’s thinking on the future of the high-performance car in a post-internal combustion engine world.
What’s more, Hyundai says the N Vision 74 is entirely production feasible.
Visually, the N Vision 74 is a passion project of Hyundai design chief SangYup Lee, who has spent most of his professional career working outside Korea for non-Korean carmakers.
“I’ve sketched N Vision 74 ideas for years,” says the man who at one stage worked in Australia on the design of the 2010 Chevy Camaro. “I was even sketching them on the plane to Korea, on my way to start at Hyundai. I wanted to create a car that celebrated Hyundai’s
