The Hyundai N Vision 74 is the hottest concept car of the decade, and not just because its Tokyo Drift–meets-1980s-box-fenders visuals blew up everyone’s phones when the first images appeared a few months ago. No, the N Vision 74 is much more than stunning eye candy confected under the direction of Hyundai design chief SangYup Lee. This fully functioning, fully drivable concept teases Hyundai’s vision of the future for 21st century performance cars.
And it’s totally production feasible.
That’s right. Instead of the usual concept car mix of vaporware and unobtanium under the skin, the N Vision 74 uses hardware and technologies you’ll find in existing Hyundai production vehicles. What’s more, Hyundai N brand sources hint that if enough people want one, senior management might well be persuaded to produce a street-legal model.
The N Vision 74 celebrates a Hyundai that was never built, the 1974 Pony Coupe concept, designed by the legendary Giorgetto Giugiaro. For Lee, who left South Korea at the age of 18 and has spent 26 years working in automotive design studios for 15 brands in eight countries, and whose
