Saudi entrepreneurs turn backs on job-for-life tradition
by Taylor Luck
Oct 11, 2022
4 minutes
To the soothing strum of traditional Arabian stringed instruments and lit by purple and blue mood lighting, Saudi innovators and investors sip glasses of coffee, talk market opportunities, and share business cards.
On a temporary stage erected in the hall of a high-tech research center in Riyadh, young Saudis make their three-minute pitches to an audience of 50 potential investors.
Sultan Alzohofi, who has designed an app to reduce waiting times at barber shops, walks onto the stage in search of investment funds to the sound of a buzzing hair clipper.
“This is what you will hear while waiting for your turn at the salon,” he tells his audience. Now you will be able to join the queue before
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