I Tried to Keep My Pregnancy Secret
I did everything I could think of to prevent advertisers and apps from knowing I was expecting. They somehow still found out, and at the worst possible time.
When I became pregnant, my partner and I, like many expectant individuals, opted not to tell our friends until after the first trimester. But I had an additional goal: for my friends to learn of my pregnancy before advertisers did. I’m a health-privacy scholar, so I know that pregnant individuals are of particular interest to retailers because their purchasing habits change during pregnancy and after birth. Companies are eager to send targeted ads and capture a new customer base. In an attempt to avoid this spamming and, frankly, to see if it was
