The 28-year-old Colombian musician Maluma—born Juan Luis Londoño Arias— has been in the studio since he turned 16, when he decided that the famously tough world of pop music would be a more rewarding pursuit than his first ambition, professional soccer. It's worked out: around 18 million album sales later, he has collaborated with Shakira, Ricky Martin and Selena Gomez. But his major crossover moment came back in 2019, when Madonna asked him to appear on her song “Medellin,” an ode to his hometown. A more recent accomplishment: appearing in the Jennifer Lopez rom-com Me earlier this year. With 63 million Instagram followers, he is one of the most influential voices in music today. He also found time to launch a mezcal brand, Contraluz. As the kids might say, he's booked and busy.
