HELLO! Fashion Monthly

STAYING TRUE

Rochelle Humes is the ultimate modern woman. Not only has she efficiently made the transition from pop star to businesswoman, broadcaster and author, she has also successfully taken control of her own management and used her public status to help others.

It was last October that Rochelle decided to represent herself and founded talent management agency, The RH Group. She figured that she knows herself better than anyone else does, “And I don’t work in stocks and shares – things aren’t constantly evolving and changing,” she tells us, when we speak on Zoom.

‘THERE’S SOMETHING EMPOWERING AND LIBERATING ABOUT LEANING ON YOURSELF AND THINKING, “I’VE GOT THIS”’

“Ultimately, I don’t need advice about how to be myself or a middle-aged white guy in a suit telling me how I should be me. There’s something empowering and liberating about leaning on yourself and thinking, ‘I’ve got this’.”

The company doesn’t currently have anyone else on its books, but she’s not ruling out representing others in the future. Especially as she has already

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