Metal Hammer UK

LIFE LESSONS ASH COSTELLO

IN PURSUIT OF their long-awaited follow-up to 2015 album, Malevolence, New Years Day scrapped an entire album and started again from scratch. With the secrets of their fourth effort stored neatly under her half-black, half-red barnet, we caught up with frontlady Ash Costello to discuss the struggles of the MySpace era, the benefits of being an eternal optimist writing angry songs, becoming a role model to a passionate young generation and how a chance meeting with hair dye created one of modern metal’s most iconic looks.

SOCIAL MEDIA OPENED UP MY WORLD

“It’s so strange to think how much the music industry has changed since the MySpace days, but I was around even before social media came in. I was printing flyers and standing outside venues advertising to people from that area, there wasn’t a way to advertise to people across the world like there is now. The only thing more helpful than social media to artists is the home studio experience; since Pro

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