Forbes Africa

Not Carried AWAY

TWO DIFFERENT SCENARIOS. ONE PRODUCT. Amadu Deen Bah was raised by a single mother in Freetown, Sierra Leone. He grew up helping her work as a small trader on weekends and holidays. At the age of 13, he sold bags by the side of the road.

Cut to now. He is the founder and CEO of Caballay Investment, an eco-friendly paper bag manufacturing company he set up in 2020 in the West African country, now trying

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