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  • Money Magazine

    Look behind the label

    Sep 29, 2022 3 minutes
    STORY ANNIKA BRADLEY

    While it's easy to get caught up in the rags-to-riches investor tales of GameStop or Telstra's fully franked dividend, asset allocation deserves more attention from investors. It is readily overlooked and often misunderstood, even though it is critically important to an investor's longterm returns.

    It is a very personalised decision and goes beyond the meaningless, and occasionally misleading, “balanced” label slapped on so many super funds. So, it's time to take a moment away from picking tomorrow's big winner and work out the right asset allocation for your portfolio.

    Asset allocation is the

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