Within a year of launching its first range of fynbos tea, a start-up called Cape Fynbos Tea has already captured the interest of players in the wellness industry, including Faithful to Nature and the Cancer Association of South Africa (CANSA), affirming the tea market's interest in the medicinal properties of South Africa's indigenous fynbos species.
In 2020, the COVID-19 pandemic brought numerous local industries to a standstill;