Inc.

How to Beat Goliath? Keep Being David

I still remember how worried we were when my last company, Udemy, was a tiny education startup and Google announced Course Builder. It was like the worst-case scenario investors pose when you’re fundraising: What if Google takes your idea and launches a But here’s the thing: Course Builder went nowhere. Then came Google Help outs, plus several attempts to monetize learning content on YouTube. None of those ever became a significant threat to Udemy.

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