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    ‘Economists should study it’: inside Disney Dreamlight Valley, the latest game taking over TikTok

    When I first noticed TikTokers effusing about something called Disney Dreamlight Valley , I imagined it was your standard gem-matching mobile game,
    Sep 29, 2022 3 minutes

    When I first noticed TikTokers effusing about something called Disney Dreamlight Valley I imagined it was your standard gem-matching mobile game, complete with in-app purchases and the occasional uncanny valley Elsa cheering you on from the sidelines. But throughout September, TikTok continued to feed me more and more videos of people claiming to be “addicted” to a game that had “taken over their life”. Someone, somewhere called it “Disney Animal Crossing” and with that, I was off to see a mouse about a house.

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