As TikTok eats the world, YouTube makes a bid for creators' hearts — and wallets

PLAYA VISTA, Calif. — Gathered in the company's historic Spruce Goose hangar Tuesday morning, a host of YouTube leaders laid out a roadmap for the platform's evolving relationship with both video creators and the music industry, announcing new monetization tools and industry partnerships in the cavernous event space where Howard Hughes once built a massive wooden airplane.

But while the tech executives seemed eager to outline their plans for , they were far more reticent to acknowledge the aggressively scaling industry upstart that, over the last few years, has taken