NPR

Jonathan Chavez, su mamá, and all the other characters he wants to take on

The social media comedian has gone farther than he'd imagined as kid. But now, he says he wants more than your TikTok and Instagram attention.
Social media comedian Jonathan Chavez tells NPR he's ready to reveal move past his Mexican Mom character. He wants to world to know the real him.

Jonathan Chavez is at a crossroads.

The social media comedian just turned 23, he's nursing a broken heart, he's searching for a new audience, and he's just dropped a new single.

"Yeah, I'm going through a lot of changes right now," Chavez tells NPR, fanning himself on a recently blazingly hot day in Los Angeles.

In the plain parlance of the Instagram and TikTok class that he's part of, Chavez wants to be more famous, which he confesses with a laugh and a coy drop of his sunglasses.

Though influencerdom has largely remained the domain of white content creators, Chavez is part of a booming Latinx community that's diversifying the landscape while racking up millions of followers. Many, like Chavez, are first-generation kids

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