EightyOneBC is a unique consultancy combining data, insight and creative to tackle some of New Zealand’s biggest behavioural change challenges.
Lead by Matt Benson, the EightyOneBC team includes Tracey Bridges as chair of EightyOne, Jason Wells CEO of DOT loves data, and Chris Bleackley executive creative director of EightyOne.
For Matt, cofounder and director of the new consultancy, the launch was prompted by finding like-minded people with diverse skill sets and common goals to work with.
“I’ve worked with Tracey Bridges over the years and to be honest I’ve always jumped at any chance to collaborate,” he says.
“Her grasp of strategy, on what works, on the types of questions that
