Inside a photography studio in downtown Los Angeles’ Arts District, 2 Chainz shakes his head with disapproval over my question: “When it comes to marketing your music, where do you get your inspiration? Is there a guru of sorts, like former dot-com business executive Seth Godin?”
The question requires some explanation. For years in his native Atlanta, 2 Chainz has created one interactive experience after another to promote his work as one of the most indispensable rappers of the trap era. He had a Craftsman bungalow painted Sherman-Williams’ Jaipur Pink, bringing the cover art of 2017’s “Pretty Girls Like Trap House” to life. (A haunted house version featured “zombie crackheads” and a stripper pole.) He owns several restaurants, including the original Escobar Lounge, named after the infamous drug lord and located within walking distance of Mercedes-Benz
