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    If you rebuild it, they will shun? UCLA's attendance hits new low under Chip Kelly.

    The late-morning sun was just starting its slow, steady climb over the old stadium. A crowd that might not have filled Pauley Pavilion, much less the Rose Bowl, scattered in search of protection from the unrelenting glare. Some fans found slivers of shade near the top of the bowl thanks to trees lining the outer rim of the stadium. Others clustered in seats underneath the Terry Donahue ...
    by Ben Bolch, Los Angeles Times Sep 09, 2022 5 minutes
    UCLA head coach Chip Kelly signals during a game against Bowling Green in the first half at the Rose Bowl on Sept. 3, 2022, in Pasadena, California.

    The late-morning sun was just starting its slow, steady climb over the old stadium.

    A crowd that might not have filled Pauley Pavilion, much less the Rose Bowl, scattered in search of protection from the unrelenting glare.

    Some fans found slivers of shade near the top of the bowl thanks to trees lining the outer rim of the stadium. Others clustered in seats underneath the Terry Donahue Pavilion, their own shadowy oasis.

    Mercifully, there wasn't much competition for choice spots.

    Attendance, the scarlet "A" of the UCLA football program under coach Chip Kelly, continued a historic plunge Saturday during the Bruins' season opener.

    The announced crowd of 27,143 represented an all-time low for the team since moving to the Rose Bowl before the 1982 season. Explanations for the

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