Pimple popping and makeup slime. Two things that have absolutely nothing to do with each other, except that millions of viewers are watching these videos daily on Youtube, Tiktok and Instagram. Follow the hashtag #oddlysatisfying and you’ll find out.
The hashtag has 3.63 million posts on Instagram and counting. On average, at least one video with the #oddlysatisfying hashtag is posted on Instagram every minute. In 2020, Google Trends reported 24.6 million searches for such content globally versus 4.7 million in 2019 – that is a sixfold increase over two years.
