erfumer Aurélien Guichard divides his time between a Parisian apartment over-looking the Jardin du Luxembourg, where he spends much of the year, and Grasse, in the South of France, where he was born. The latter is commonly regarded as the epicenter of the fragrance universe and is where he now has a farm growing organic roses—along with an atelier he shares with his artist mother. Perfume runs in the family: His father, Jean Guichard, created several famous fragrances, and Aurélien studied at the heralded Givaudan Perfumery School in Paris, subsequently working with brands such as Davidoff, Gucci, John Galliano and Valentino before starting his own line, Matiere Premiere (“raw materials”), which focuses on the use of
