THE PROS OF PROTEIN
Sep 01, 2022
3 minutes
BY IVEY LEIDY
PHOTOGRAPHY BY JERRY RABINOWITZ
The supplemental protein industry racks in billions of dollars annually, and you needn’t look far to spot the marketing: There are aisles dedicated to protein bars and powders at grocery stores, plus countless online ads and influencer campaigns suggesting that drinking protein shakes after workouts and snacking on bars throughout the day is the secret to building stronger muscles and losing unwanted weight. But what’s really in these powders and bars?
Because the Food and Drug Administration classifies these products as dietary
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