The timing was right for to fulfil a dream with likeminded people. Pete Bosilkovski: “We believed the industry could do with an injection of positive energy and fun. Where creativity isn’t driven by efficiency, negativity, or fear.”
Bosilkovski (Bos,), Vince Lagana, and Jeremy De Villiers (Jez) launched their own agency, It’s Friday, with founding client Domino’s in January 2022.
Bosilkovski has been CEO at Clemenger BBDO Sydney, VMLY&R and Leo Burnett Sydney. Lagana was ECD at The Monkeys, Leo Burnett Sydney and spent two years at Goodby Silverstein & Partners San Francisco. De Villiers has led operations