NPR

These are some of the ways inflation is changing Americans' spending habits

From Walmart to the neighborhood supermarket, retailers across the country are having to adjust as Americans watch their pennies in the face of high inflation.
The SolDias ice cream stores in the Dallas-Fort Worth area noticed some customers were downsizing their orders this summer. The chain is exploring ways to cut costs to keep prices in reach.

With inflation near a four-decade high, American shoppers are watching their pennies and adjusting their spending habits – and the businesses that cater to them are taking notice.

The change in spending is affecting retailers across the country, from giants like Walmart to the neighborhood supermarket, as they look for ways to deliver more affordable products to their customers.

Here are four examples of what businesses across America are seeing, and how they are adjusting to the new shopping reality.

The family supermarket that's offering gas promotions

Tom Charley's family has been selling groceries in the Pittsburgh area has never seen a period quite like this.

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