Inc.

HOW I BUILT A BABY CLOTHES BRAND MOMS CAN’T RESIST

No.481

KATE QUINNCEO: KATE QUINN

CATEGORY: RETAIL

THREE-YEAR REVENUE GROWTH: 1,294%

More than a decade after founding her eponymous children’s clothing brand, Kate Quinn was still struggling to make a name for herself in the world of fashion. So, in 2018, she did what many in the sector have done of late and placed a bet on direct-to-consumer. Pivoting to a strategy that cut out the middleman turned her Seattlebased company into a cult brand, thanks in part —AS TOLD TO GRAHAM WINFREY

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