Inc.

HOW I REIMAGINED THE FARMERS’ MARKET TO DELIVER LOCAL FOOD EVERYWHERE

NO.450

MARKET WAGON CEO: NICK CARTER

CATEGORY: THREE-YEAR

FOOD & BEVERAGE REVENUE GROWTH: 1,385%

A fourth-generation Indiana farm kid, Nick Carter, 39, grew up expecting to join the family business. But by the time he was in high school in the late 1990s, he knew that was not a viable option. The farm crisis of the previous decade had ravaged the Midwest, and while the Carters dodged foreclosure, the collapse of hog prices drove the family out of farming as a commercial enterprise. Instead, Nick

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