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  • The Guardian

    ‘More zeros than I’ve seen in my life’: the author who got a six-figure deal via ‘BookTok’

    Aug 16, 2022 4 minutes

    Having finally published her first novel, Alex Aster was feeling disheartened. The book had tanked during the pandemic and she had been dropped by her literary agent. Then, on 13 March 2021, she decided to take to TikTok, asking her followers if they would: “read a book about a cursed island that only appears once every 100 years to host a game that gives the six rulers of the realm a chance to break their curses.” One of the rulers must die, the short video revealed, “even as love complicates everything” for the heroine, Isla Crown.

    Aster didn’t expect much, especially when she checked in a few hours later

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