Does your rewards card know if you're pregnant? Privacy experts sound the alarm
Last month, a viral Twitter thread sparked fear and debate about the ways consumer data was being stored and sold by big-box stores, and how this could take on a new dimension in a post-Roe world.
Last month, a viral Twitter thread sparked fear and debate about the ways consumer data may be stored and shared by big-box stores, and how this could take on a new dimension in a post-Roe world.
It began when the user, Nicole, stated that on July 16 that they had received a package from infant formula company Enfamil after buying a pregnancy test from Walgreens with their rewards card.
The tweet included an image of a box that had various tubs of infant formula, a pacifier, and a box with the phrase, "Here's our first gift for the most important person in the world."
Nicole wrote they were asked to take the pregnancy test by a doctor, and they
