It’s Time to Cater to the Over-65 Crowd, Or Else!

“There is a huge market – millions of people – that could be a missed opportunity for American business,” says author Susan Golden, who teaches at the Stanford Graduate School of Business and is considered one of the nation’s leading experts on the impact of longevity on our economy.

So, who are these people?

“The U.S. Census tells us they are the 10,000 people turning 65 every day. In the time it takes to read this sentence, another 20 will join that group. More importantly, in 15 years, Americans aged 65 and older will outnumber those under age 18,” she points out.

In her book, –she urges American– and to discover where they are, what they are doing, their needs and desires.