Toby’s Estate Coffee Roasters has almost done it all. The roaster has sourced some of the world’s most exclusive coffees, helped customers change their perceptions of coffee through its SHIFT series, and even created coffees to freeze, but never did it imagine the ‘swirl’ of a cup would launch an entirely new project.
“Swirl Club started off as an internal term to describe the swirling of a cup with coffee and a dash of milk to even out the colour of the coffee crema before pouring your latte art. It was definitely something we would say for fun, but it stuck,” explains Toby’s
