Entering Toby Estate’s flagship Chippendale store in Sydney, open again after seven months of renovations and lockdown, customers are presented with a sleek, modern space, an enormous sweep of hardwood countertop – and the back of a barista.
“We flipped the bar around,” explains Toby’s Estate Chippendale Flagship Store Manager Jack Stapelfeldt.
Customers also get an eyeful of an even more unusual perspective, courtesy of the curved mirrors hanging above the coffee machines that reflect a birds’-eye view to those sitting at the bar.
“Customers can see exactly how their cup of coffee is made, and understand what baristas do,” says Jack.
This choice typifies the ethos of the entire refurbishment, according to Jack: to share and educate customers on the highest-quality specialty coffee and invite them into every stage of coffee making, whether that’s observing
