When a customer traditionally walks into a service station to pay for fuel, they’re greeted by a counter of chocolate bars, chips, and gum. But not at Urbanista Café & Convenience. Here, the first thing the customer sees at the dedicated café and convenience store, is the coffee machine and barista.
“I was very conscious not to make the service station look like every other service station, and it’s the best thing I could have done,” says Eddy Nader, Managing Director of Nader Petroleum Group.
Eddy’s father started working in the service station industry in 1970. Eddy joined the family tradition in 1992, and in 2015, he decided to shake things up. Seeing the growth potential for a quality coffee offering, he rebranded his BP outlets to Urbanista Café & Convenience stores. Due to the success