Something that Fairtrade Australia New Zealand is often asked about, especially within the world of coffee, is the difference between Fairtrade and direct trade.
According to Fairtrade Executive Director, Mike Briers, being Fairtrade certified makes a significant difference to farmers’ and workers’ lives, as well as their communities.
“We encourage coffee importers and roasters to have strong relationships with their coffee growers in-country and to assist them with community projects if this is the approach they want to take. However, we feel very strongly that this approach does not compare, in impact, to the Fairtrade system,” Mike says.
“The structures that we have in place all work in different ways to engineer change for the people in each part of the supply chain. So, when we
