Behind the Frames of All Things Considered's New Ad Campaign

This week, NPR's Marketing & Branding team launched a new promotional campaign for All Things Considered targeted at new audiences and lapsed listeners. Titled "Just Listen," the campaign features a suite of digital and social assets, and animated videos created in partnership with DC creative studio Duke & Duck. The videos dramatize the chaos of how a lot of us consume the news these days and juxtapose it with ATC's calm curation.

To hear more about the thinking that went into the campaign and get a peek inside the animation process, we threw out some questions to the show's Executive Producer and acting VP of News Programming, ; and Sergio Romano from NPR's Marketing & Branding team; and the animators at . Here's what they had to say.